How to use QR codes for food and beverage traceability

Food and beverage manufacturers are leading the culture of sustainability and transparency by using QR codes.

Studies show that today’s consumers are becoming conscious of the ethical and sustainability issues of brands.

They prefer to seek out brands that meet these claims in line with the promotion of reducing environmental impact and encouraging sustainable development throughout the value chain.

As the need for sustainability arises, QR code technology has been an essential tool to bring information to consumers in a fast, streamlined, and convenient manner.



Ways on how to use QR codes for food and beverage traceability


Before generating QR codes, you need to partner with reliable QR code generator software. In QRTiger, it offers varying solutions you can use for food and beverage traceability. Here are some of the recommended ways to use QR codes.

1. Let users download a PDF of product info


To allow your customers to easily download a file that contains product information, you can convert it into a PDF QR code.

The PDF QR code once scanned will display the document on the smartphone. The customer can download the document right away.

In your product packaging or tags, you can place the PDF QR code so that it can be easily scanned by your customers.

2. Embed interactive video content


If you want to produce a video on how your product was grown, developed, or manufactured you can convert the video content into a QR code

Once the video QR code is scanned using the mobile phone, it will display your video content to the end user's smartphone device. Your customers can easily access the video in a matter of seconds.

3. Redirect consumers to a company webpage


If the information about your product is on your company’s website, you can convert the link or URL into a QR code using the URL QR code solution. This way, the users who scan the code will no longer have to type the URL.

Once scanned, the users will be instantly redirected to a webpage to access the product information.

4. Use H5 editor for free domain hosting


If you don't have a webpage yet, you can opt to use the H5 editor or QR code web page. The H5 Editor solution allows you to create a webpage for your products and sustainability information. You don’t have to pay for domain loyalties for this.

You can easily make a webpage without hiring a web developer using H5 Editor. Moreover, the webpage is mobile-optimized so it easily loads once the QR code is scanned using a smartphone device.


Brands and companies using QR codes for traceability


1. Massimo Zanetti Beverage Group

Massimo Zanetti Beverage Group, an Italian Coffee producer uses a scannable QR code on packs of its Segafredo Storia coffee product.

Once scanned, the users will be redirected to Farmer Connect’s app, which has information on how and where the coffee was grown, and who processed and exported it.


2. Azura Group

This French-Moroccan tomato producer utilized a QR code to tell consumers about the sustainability steps they've made. And the steps that still need to be taken in the chain.

All the Moroccan tomato packaging has a QR code and once scanned, it will redirect to the company’s webpage.


Conclusion

QR code technology is proven to be a great tool to provide consumers a detailed journey of food products. It’s easy to use, user-friendly, and modern. Any brand can use it to increase transparency and trust for food products.

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