Why restaurants are using QR code for sustainable menu ordering experience?



Environmental awareness is a movement that has been going on for years. Consumers have become more aware of the environmental impact of the products that they use.

In this case, restaurants have become more responsible and innovated their menus in order to address the demands of their environmentally conscious consumers.

Using QR code is a perfect alternative to printed paper or plastic menus which uses more resources, produces more waste.

What is a restaurant QR code and how does it work?

A restaurant QR code, also known as a QR code menu, is an interactive restaurant menu QR code software created with the help of a specialized QR code generator which is an alternative to typical handheld menus.

The menu is digitally accessible which means that restaurants don’t have to print a whole menu.

QR menu works by scanning the QR code which is displayed on the restaurant’s dining table or other designated area of dining or drinking through a smartphone’s QR scanner. After scanning, an interactive restaurant menu will then be reflected to the customer’s phone where they can explore before proceeding to order.

Restaurant QR menu and sustainability

There are about 1.5 billion pounds of paper waste that restaurants accumulate on receipts alone. Aside from receipts, paper wastes from printing and reprinting updated restaurant menu is also part of the paper waste problem of the restaurant industry.

As a response to this problem, restaurant businesses have been finding ways to minimize and eventually eliminate their growing “paper footprint”. One of them is using QR code to replace traditional menus.

By using a dynamic QR code, a type of QR code that has a changeable function, a restaurant’s menu can be updated and edited anytime without the need to replace or reprint their existing QR code.

Restaurants who use QR code have not only reduced their restaurant’s paper waste, but also improved their customers’ dining experience and their staff’s work.

Environmental and safety benefits of using QR code as menu

1. Lesser resources
As recommended by the Center for Disease Control and Prevention (CDC), restaurants have implemented disposable menus.

Having a disposable menu means having to change the menu for every single customer. This also means that restaurants have to spend more resources while at the same time generating more waste.

On the other hand, many restaurants found that providing traditional menus are costly and unsustainable. Most costumers are also unwilling to touch the menus for fear of Covid-19 cross-contamination.

2. Lesser paper waste
Even before the pandemic, restaurant menus have undergone a lot of changes to accommodate different seasons and occasions in a year.

By constantly changing their printed menu, restaurant paper waste can significantly impact the environment.

Going paperless by using QR code menu allows restaurants to contribute to the ongoing drive to reduce carbon impact.

3. Impact guests’ restaurant preference
According to a 2017 Cone Communications CSR study, 86 percent of consumers are willing to switch brands to one related with a good cause assuming it offers the same price and quality.

Additionally, a Nielsen study found that bout three in four Millennials (74 percent) and Gen Z consumers (72 percent) are willing to pay more for sustainable products and services.

Since consumers are now more environmentally conscious, consumers would consider various factors in choosing the place to dine like a restaurant’s efforts to recycle, donate food or reduce food waste.

Which is why it also reported that consumer brands that commit to sustainability outperform those that don’t.

An excellent tech tool to draw more consumers to your restaurant is a QR menu because many clients now choose a unique yet accessible approach to order and view a menu.

4. Real-time tracking and editing
You can always edit and update your menu when you generate it as a dynamic QR code without the need to reprint a new QR code since it is an electronic menu.

You will also be able to track your QR code menu to monitor your QR code data such as the devices used in scanning, number of scans, location of the scanner, and other metrics. With this, you will be able to know your costumers’ behavior so you can provide better service for them.

5. Non-contact interaction to promote restaurant staff and costumer safety
Restaurant owners have made minimal to no contact ordering system possible through the use of QR code in their menus.

Customers can conveniently scan the menu QR code with their personal phones which ensures safety from Covid-19 infection.

Simple way to make and generate your own restaurant QR code menu

· Click www.qrcode-tiger.com

· Choose the menu QR code and upload your menu

· Always go with dynamic type to make it easier to change and track your QR code menu

· Generate and design your QR code according to your brand colors

· Do a scan test of your menu QR code to see if it correctly leads you to the correct information

· Download, print, and place your QR code in your restaurant designated area

Conclusion

QR code menu is an effective marketing tool that is both convenient, easy and sustainable. Your customers doesn’t need to be tech savvy to be able to use a QR code.

As people continue to be environmentally conscientious, restaurants with corporate commitment to sustainability will have an edge over their other non-sustainable competitors.

This game-changing tool will continue to rise in the future with the rise of technology and is predicted to dominate the marketing scene.

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