Static vs Dynamic QR code: What is the difference?

Learning the basic concept of static vs dynamic QR code is important especially if you are planning to use the dynamic QR codes in your marketing campaign. Which one should you use? Static or dynamic?


What is a QR Code?

A QR (Quick Response) code is a much more advanced version of a barcode that we usually see attach to customers’ goods when we go to grocery stores or supermarkets.

A QR Code can be generated using a QR Code generator online and can be scanned in both vertical and horizontal dimensions. It can store so much more information that comes in various forms, unlike barcodes, that only provides the numeric value of a product.


Static VS. Dynamic QR Code

Static QR Code

The information stored in this type of code is fixed, and it does not allow changing of the destination address of the data or URL once generated.

Furthermore, it does not allow you to track the data of the scans and only leads you to one URL. The code that is being embedded is hard-coded and cannot be altered. However, QRTiger offers unlimited scans of the QR code and it will never expire.

Dynamic QR code

Allows you to track data and you can edit your URL or content at any time to any other URL, this saves you time and money on printing.

For marketing, Dynamic QR codes are more useful as you can set-up your QR code tracking system and track the number of scans, the time when the user scanned, the location of the scan (city/country), and the device type of the user (iPhone/Android).

Dynamic QR Code- allows you to track the number of scans, the location of the scanners, time, and you can edit your URL at any time to any other URL.

Dynamic QR Codes enables you to uncover valuable data such as the number of total scans, unique visitors, average scans per day, location of scans, and the device type (iPhone/Android)


Conclusion

QR Code is highly advisable using in business as it will promote a direct engagement and interaction between your customers and the services that you offer. You can try experimenting with creating your static QR codes which are for free.

However, for advanced uses, dynamic QR codes are the best option!

You can quickly and efficiently lead people to resources online using only their phones.

They don’t need to go into their computers to search and Google about the product, because, with the use of QR Codes, the information will go straight away to the smartphone equipped users.

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