Why your restaurant website’s About Us page is important?

An interactive restaurant menu QR code software can create a restaurant website. Yes, this is not a drill. Aside from a menu QR code and a digital menu, this software also creates a website for your restaurant! 

After scanning the QR code menu through the customers’ own QR code scanning mobile device, they will be redirected to the restaurant website where their digital menu can be accessed.

While waiting for an order, customers usually chat with their companions. However, curious customers will probably explore your restaurant’s website.

Crafting a good About Us page on your restaurant website is a great way to build an online presence for your restaurant brand and build connection with your customers.

Importance of restaurant website’s About Us page

Here are reasons why you should include an About Us page for your restaurant website.

Express your brand

The main purpose of your website is to introduce your customers to your restaurant brand. Write a brief and engaging description of your restaurant using your brand voice and tone.

This is also a good way to tell the customers of the local farmers or farming communities, if there are any, which you are helping by getting your supplies from them.

Also include if your restaurant only uses organic or vegan products. Customers nowadays are more aware and more conscious of their health and well-being, as well as the carbon footprint they are producing by consuming unsustainable goods.

Tell your story

Additionally, you can use an About Us page to tell the story of how your restaurant came to be. Is your restaurant a product of your love for food, a drunk idea between you and your friends, or a family heritage that has been passed down to generations?

Everybody loves a good story. Tell the story of how your restaurant started. For example, did you started as a pop-up stall or a trailer truck diner? Things like these keep your customers entertained and more connected with your restaurant.

Your brand advocacy matters

Having an advocacy in your business is an edge over the other competitors. Never underestimate the power of a good advocacy. Since more customers are more conscious than ever, they are mostly looking for a brand that is so much more than just a brand; in this case, a restaurant.

For example if you promote inclusivity by hiring people with disabilities and special needs, or by hiring people with justice history.

Also, if your restaurant is accessible and is PWD-friendly, you should highlight it too. This will be much more appreciated by people with disabilities.

Highlight goals and aspirations

Your restaurant goals and aspirations can be as simple but impressive like providing safe and hygienic contactless dine-in ordering during a pandemic using an innovative tool like a digital menu.

It can also be the process of choosing local produce, using authentic ingredients and cooking techniques from foreign cuisine, or choosing only high-quality imported ingredients to make your menu item dishes.

Conclusion

Having a restaurant is a great step to building your restaurant online presence. If properly utilized, the restaurant website can be an effective tool in marketing.

Adding an About Us page can be trivial, but it can be a tool to express your restaurant brand, tell your story to your customers, introduce your brand advocacy, and highlight your goals and aspirations.

 Getting to know your restaurant brand to a deeper level through an About Us page is a good way to promote familiarity and kinship to your brand that can result in brand following and brand loyalty.