Importance of food item naming and description for your digital menu

Naming a dish or a drink on a menu can get tricky, especially when you want to be creative about it. Sticking to what a dish is known for would be the best route.

And with menu descriptions, it would be best to be as descriptive as possible.

You can feature your food items on your digital menu using an interactive restaurant menu QR code software to create stunning menu items with their corresponding descriptions. This software lets you make a digital menu and generate menu QR codes for your dine-in customers to scan on their tables.

There's a list of things you can do with this software, but let's focus on the importance of food item naming and their descriptions for now.

Food Item Naming

Naming a food item on a menu should not be that difficult whether you want to "brand" a food item (i.e., B's Fried Chicken) or use its name. It's your call.

However, one of the problems that restaurants face is that consumers may not even recognize a dish, especially if the name used in your menu is local to a specific location.

Other places may not even know what it is. So, if you have different store branches, the dilemma of naming a food item on your menu can be a bit daunting.

One question then pops up. Should the names of my menu items be the same at every single restaurant location I have?

Well, that depends.

Do some research
One way to make your customers know the dish on your menu is to do some research first. This tip is for restaurant owners with multiple restaurant locations.

Of course, popular dishes around the globe are known for what they are famous for. However, there's still a slight chance that locals have another name for that dish.

Who knows? You might sell more than you regularly do when locals understand what you're serving.

Making Great Descriptions for Your Menu Items

If you still can't decide what to name a specific dish on your menu, make it up by thoroughly describing that dish.

Item descriptions are critical because it's a way for you to deliver your message to your customers and make them feel like they're a part of making your dish.

How so? Think of it like this, what if your customer is allergic to a specific ingredient that your menu item has? Wouldn't it be a relief for your customer to know and avoid any accidents that could have happened if they consumed it?

And you can be creative with your descriptions!

Why not add a little story behind it? Tell your customers why you said it to your menu items or how you came up with the dish.

Maybe you inherited it from your grandma or your mom? Or perhaps you traveled to a foreign country and had a great experience with the food that's why you want to share it with other people.

If you don't want it to be that complicated, add a "direct to the point" description to let your customers know what they will have.

Either way, your customers will appreciate the effort placed in making your menu item descriptions.

Conclusion

A digital menu can enhance the possibilities of creating menu items.

Naming them might be a little challenging, but it can also be educational for you when you do proper research.

As much as menu item naming is essential, thoroughly describing your menu item is equally important in creating your digital menu.

You can take your customers to different places and share your own experiences or let them know that you value them by explicitly pointing out possible allergens in their food.

Either way, feel free to be creative in creating your digital menu.